It seems celebrity endorsement is out of control lately and celebs are signing up to push all sorts of products. However today finally we have a celebrity brand worth talking about and even buying.
Rapper Snoop Dogg is jumping into the tobacco industry with the launch of his new cigar label Executive Branch.
Snoop who we all know likes to smoke, is turning his hobby into a business move, which is a perfect move I’d say.
With Snoop headlining the 2012 Coachella Music Festival with Dr.Dre, it seems Snoop is using this as a perfect place to market and launch Executive Brand.
During Coachella, fans will have the option to purchase to purchase Snoop’s Executive Branch Cigarillos for $0.99 a pouch. Each pouch comes with two cigars. The cigars are packed with premium tobacco from the Dominican Republic.
To help ensure the highest quality tobacco, Snoop Dogg involved himself in the project, actually hand picking the tobacco.
Sounds like a great move for Snoop. Hopefully we will be able to get our hands on some and will do a review for you.
Check out the official announcement video from Snoop Dogg below