Archive for the Sport Category

This is seriously cool… New NIKE+ FuelBand

Posted in Man About Town, Sport, Tech & Gadgets with tags , , , , , on January 22, 2012 by ManAboutTown

Nike the week announced the global launch of the new NIKE+ FuelBand – an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.

Nike+ FuelBand

Behold... the Nike+ FuelBand

NIKE, Inc. President & CEO Mark Parker unveiled NIKE+ FuelBand at an event in New York attended by seven-time Tour de France champion Lance Armstrong, Oklahoma City scoring champion and all-star Kevin Durant and 2011 IAAF women’s 100 metres World Champion Carmelita Jeter.

“The NIKE+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds,” said Parker. “Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way.”

Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.

Armstrong said, “What’s great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. That’s what will get people challenging themselves to do more and better their own scores. It’s a tool to get people more active.”

“NikeFuel means everyone can get recognition for activities they do,” said Durant. “It provides a scoreboard for your day and gets everyone moving.”

Jeter said, “You don’t have to be an elite athlete to appreciate how NikeFuel can motivate you. It’s an easy way to get credit for activities and compare how you do with others, even if you take part in different sports.

The Nike+ FuelBand will be available in the UK from the 1st May, RRP £139 (GBP).

The only thing left to say is WE WANT ONE. Fact.


Listen up… NIKE is challenging you to make this year count! Are you ready?

Posted in Man About Town, Sport with tags , , , , , , , , , , , , on January 3, 2012 by ManAboutTown


Whatever your goal this year, Nike and the world’s top athletes are challenging you to bring your best then better it, to really ‘Make It Count’. Launched on Twitter over New Year’s Eve, athletes including Rio Ferdinand, Mark Cavendish and Paula Radcliffe pledged how they plan to make this year count, and are challenging you to do the same under the hashtag #makeitcount.

Elite British Nike athletes have also been captured in black and white action portraits bringing to life their personal pledge. Their individual pledges have also been captured in a short film:


SO what are we saying? Nike and Co. are laying down the gauntlet in 2012 ! Many top athletes have already pledged how they plan to make this year count, and now it’s down to you to do the same under the hashtag #makeitcount.

Manchester United ace Rio Ferdinand pledged he has ‘More to Learn. Plenty to teach,’ whilst one of England’s brightest footballing hopes Jack Wilshere pledged to, ‘Come back for club. Prove it for country.’ Britain’s top male distance runner, Mo Farah plans to push himself harder than ever before by announcing ‘Don’t dream of winning. Train for it’. The World and European 5,000m Champion, added: “For me, the next 12 months are about working harder to become better, faster and stronger. Whatever your goal, beat it and better it by making this year count”.

Be part of the movement by making your pledge #makeitcount. To see more, click here.

Oh and if you were wondering here’s the participating Athletes, take a deep breath you’re in good company…

• Wayne Rooney – @WayneRooney – ‘My resolution – to start the year as a champion, and finish it as a champion’
• Rio Ferdinand – @rioferdy5 – ‘More to Learn. Plenty to teach.’
• Jack Wilshere – @JackWilshere – ‘Come back for club. Prove it for country.’
• Alex Oxlade-Chamberlain – @Alex_OxChambo – ‘2012 is all about turning potential into performance – every single day.’
• Josh McEachran – @JMcEachran20 – ‘It’s easy to be a prospect. I’ll battle to break through.’
• Wojciech Szczesny – @13Szczesny13
• Mark Albrighton – @12Albrighton
• Rafa Van Der Vaart – @afvdvaart
• Aaron Lennon – @AaronLennonpsl
• Adam Johnson – @Ajohno_11
• Glen Johnson – @glen_johnson
• Anton Ferdinand – @anton_ferdinand
• Ross Barkley – @RBarkley20
• Mo Farah – @mo_farah – ‘Don’t dream of winning. Train for it.’
• Paula Radcliffe – @paulajradcliffe – ‘Nearly isn’t enough’
• Perri Shakes Drayton – @shakesdrayton – ‘Walk to the stadium. Sprint to the finish.’
• Dai Greene – @daigreene – ‘Train hard, stay focused and do all those bits I need to do to and be at my peak this year.’
• Jodie Williams – @JodiAlicia27
• Hannah England – @hannengland – ‘I will run every rep and nail every session to be prepared for every race in 2012.’
• Charlie Dark (Run Dem Crew) – @daddydark
• Steve Cram – @jarrowarrow
• Andy Turner – @andyturner110h
• Greg Rutherford – @GregRutherford
• Martyn Rooney – @MartynRooney – ‘I’m going to maintain focus; everything will then fall into place to in 2012.’
• Jack Green – @jackpgreen – ‘I’ll fill out, speed up and close down on my training partner.’
• Charlotte Purdue – @CharliePurdue
• Holly Bleasdale – @HollyBleasdale

• Mark Cavendish – @MarkCavendish – ‘Remain the fastest. Become the greatest.’
• Harry Main – @HarrymainBMX
• Jamie Nicholls – @JamieNichollsuk – ‘Win more competitions, making banging video parts, better climber and magician.’
• Alex Kennedy – @uhhalexk
• Jonathan Weaver – @Jonathan_Weaver – ‘More snowboarding, more surfing, more running, more yogaing, more watching Swansea, more goodtimes to come!’

• Ben Foden – @ben_foden – ‘The tougher the yards, the sweeter the victory. The hard work never stops.’
• Toby Flood – @tobyflood
• Chris Ashton –@chrisashton1
• Danny Care – @dannycare – ‘Earn respect. Earn the shirt. Set the example.’
• Sam Tomkins – @samtomkins1

• Faye White – @faye_white – ‘Leading – and learning from – my squad to achieve greater things in 2012.’
• Ellen White – @ellsbells89
• Jane Wake – @JaneWake – ‘In 2012 I will climb another mountain and conquer my fears. Think strong to be strong.’
• Joslyn Thompson – @fitgirltweets – ‘I AM the focused athlete that WILL qualify for the Crossfit Games 2012, nothing will stop me!’
• Jemma Simpson – @jemmasimpson – ‘I will make my personal best better. If I can do it, u can do it.’
• Sonja Moses – @SonjaMoses – ‘I’m gonna smash my training regularly & rest accordingly (not very good at the rest part!)’
• Jamie Stumpe – @Jamie_Stumpe – ‘Going to up my running game & achieve new PBs for a half marathon & 10km.’
• Jon Denoris –@JonDenoris – ‘I pledge to focus hard on improving my sparq rating in 2012.’
• Nicole Cooke – @NicoleCooke2012